Shell - LubeMatch App
Insight
89% of drivers don’t know which oil their vehicle needs
Idea
An app and text service that tells you exactly what oil’s best for your vehicle’s engine, in seconds. Customers scanned QR codes on forecourt pumps to access the app. The naming of the app was not one we supported, but them’s the breaks.
Results
Shell garages, nationwide reported a 12% uplifts in oil sales
