Better Finances At Your Fingertips
Insight
For small businesses (and their accountants), managing finances often feels overwhelming, with multiple tools and platforms competing for their attention. What they crave is a greater sense of control.
Idea
A playful, character-led campaign brought the idea of better financial control life through a team of charming and capable personalities. Each one had a different characteristic that helped position Xero as the software with everything you need to manage your business… literally at your fingertips.
Results
Brand awareness rose 5ppt, with a CTR of 139,343
