Fake Estate Agent
The problem
Vodafone wanted to install a large mobile phone base station (antenna), in our street.
Idea
I created a a groundswell of opposition by reframing the problem and giving them a more tangible, financial reason to care - their house value. I created a fake estate agent and sent letters to every house in the the surrounding streets, alerting each home owner to an influx of potential buyers wanting to take advantages of the lowering house prices in the area, due to the installation of the new phone mast. The letter offered a link to oppose the mast, giving them the specific reasons to site for their opposal.
Results
We generated enough resistance for the council to refuse the planning application and stop the installation.
