HSBC Rebrand - Retail Launch
Insight
You are 68% more likely to achieve your goals if you write them down.
Idea
To launch HSBC’s rebrand in key branches across the UK, we created an interactive experience to help customers achieve their goals for the year.
Results
The experience had a customer engagement of 1 every 6 minutes. With 1,309 personalised ‘Goal Calendars’ printed in the first 24 days.