Excedrin - Migraine Simulator

Insight

Unless you suffer from migraines, you don’t understand how debilitating they are.

Idea

By creating the world’s first migraine simulator, Exedrin gave the people who are indirectly affected by migraines the opportunity to experience how disruptive they are.

Results

Brand recognition went through the roof. The content film was shared so many times, that the US client ran it in a Superbowl spot.

I worked on this project for 4 weeks, developing the idea, scripts structures and interviewing migraine sufferers in search of the best stories to tell.