XERO - Serial Killer Receipts

The brief

Create a tactical social campaign own the conversation on Halloween.

Idea

To celebrate halloween, we created a fun social campaign that used the thing that strikes terror into the hearts of accountants and bookkeepers - piles of paper receipts. Each receipt depicted a famous movie serial killer. We asked our community to work out who it was… and what was tax deductible.

Results

Reach: 380k

Engagements: 30.7k

Engagement rate: 8.09%