VW - Amarok Launch
Insight
VW’s breakthrough engineering for the Amarok produces more power from a smaller engine.
Idea
Knowledge is power. A platform that brings the spirit of smart, German engineering to life, delivering a unique promise to tradesmen and people who love the outdoors, with the world’s first car made from equations.
Results
The Amarok sold out within weeks, leading to a lengthy waiting list for new models to be shipped to the UK.
